Videos Bring in the Viewers

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If you were to have asked me if I was ready to graduate college this past September I would have said no way. Facing the “real world” could definitely wait another year or even two. Now that I have less than a month of undergraduate classes and the fact that Baltimore’s snowy winter seems to be in the past, (SUN!) I’m beyond ready to never having to step foot in the Johns Hopkins Milton S. Eisenhower library ever again.

 In the month that I do have left I’ll be furiously applying to jobs and internships in MSE. Writing cover letter after cover letter gets monotonous, as does continuously editing my resume for specific applications…if only I could send them a video! Videos are one of the most successful forms of content bloggers can use to increase their amount of viewers due to a number of reasons.

  1. Videos are engaging. The average person has an attention span of 8 seconds, which is one second less than the attention span of a goldfish. Videos are able to grab most viewers’ attentions for a longer period of time.
  2. Videos trigger emotions. Of course text is capable of evoking readers’ emotions but videos are capable of doing it on a much deeper level. Viewers will identify quicker with emotions such as crying, smiling, and laughing, when they are presented in a visual format.
  3. Videos are easy to share. Videos have to capability of becoming viral within minutes because they can be shared so easily. Text can easily be shared as well but people who receive a link from a friend are way more likely to watch a video link than read an article. Videos can be watched from laptops, desktops, phones, iPads, etc. Text can be read technologically as well but people have a harder time doing so when it’s not on paper.

Videos are a great way to market oneself, a product or service, an idea, a brand, and the list goes on. Whether you’re a blogger, a marketer, or a publicist make sure to check out these three links for tips on how to create successful videos that will bring in the viewers.

 

Forbes: 5 Things Your Video Marketing Strategy Should Include

Social Media Examiner: 10 Steps to Successful Video Blogging

Switch Video: Design Videos to Get Attention From the Right Viewers

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